Tiila Abbitt created Āether Beauty because she is highly passionate for the sustainable beauty realm. Years spent developing beauty products globally for Sephora taught Tiila that in the United States there are only 11 banned chemicals in color cosmetics, while in the European Union there are over 1,300. She learned how to formulate color cosmetics with a large chemical ban list and how to substitute for cleaner alternatives. Abbitt also found that clean beauty lacked, in comparison to conventional beauty, when it came to efficacy, formula innovation and trend.
Āether Beauty’s eyeshadow palettes are sourced from only organic, fair trade ingredients and are award winning for being the first zero waste eye shadow palettes in the industry.
When you purchase Āether Beauty products a portion of sales goes to environmental charities, because giving back and being sustainable is the only way to ensure we leave this planet better than we found it.
Good for you + good for your skin + good for the planet