Twenty-five years ago, Fides Baldesberger - Rubis founder and CEO - had the vision to turn an ordinary working tool into a luxury beauty product. Rubis tweezers are hand-made by meticulous craftspeople, who combine a Swiss passion for quality with state-of-the-art technology. Made from surgical steel for both flexibility and precision, and designed to remove even the finest hairs, Rubis tweezers are known worldwide for their high quality, durability, and detailed engineering.