Erin Kleinberg, a self-described serial entrepreneur, is the founder of SIDIA, CEO and owner of Métier Creative, an award winning advertising and branding agency, and previously co-founded Coveteur and an eponymous clothing label. To say she knows a good thing when she sees it may be an understatement.

Erin was inspired to launch SIDIA after the passing of her late grandmother. The real life Sidia's enduring style, humor, resilience, grit, and inherent grace left a legacy that serves as the brand's blueprint today; rooted in comfort, design, and inviting women to live unfettered and free from restriction.