In a youth-obsessed industry that too often exploits personal insecurities, 19/99 is shaping a new narrative where individuals can define their own image of beauty. 19/99’s founders, Camille and Stephanie, believe makeup is an embellishment, an accessory, and above all, temporary. They embrace and find beauty in the smears, strokes, creases, and the time spent with ourselves to make up or just to touch up.

From this belief grew 19/99, a brand that is inclusive of all ideals of beauty. Their mission is to tear down traditional definitions of beauty and to allow individuals to create their own. 19/99’s products are cruelty-free, vegan, and free of synthetic fragrance. They use recycled and recyclable materials wherever possible, and minimize their use of plastics.

At 19/99 they hope to change the dialogue around beauty and how we consume makeup. Whether you’re 19 or 99, they believe in doing what you want.