Potion founders, Katie Mulcahy and Viana Newton, spent many nights as roommates talking about family traditions, spirituality and society - but also, about their personal health concerns, including Asthma and Dermatitis. Upon investigating what they were putting in and on their bodies - products full of fillers, synthetic preservatives and unrecognizable ingredients, Katie and Viana decided to use their knowledge of skincare and love of plants to formulate beauty products with minimal, well thought out, botanically based ingredients. The brand emphasizes complete transparency about their recipes, and utilizes an old world method, with simple and effective ingredients. Potion aspires to make products that will ease your mind about what you put on your body.