Potion’s founder, Katie Mulcahy, is a licensed esthetician and herbalist who discovered liberation from her own illnesses and skin conditions through holistic practices. Her collective knowledge of skin, and new found love of herbalism, resulted in an idea that grew to a wistful passion, and ultimately led to the creation of Potion in 2017.

After her personal health journey, Katie was compelled to investigate the cause and effect of products used both on and in the body. Her findings were as suspected: most skincare and makeup products, as well as supplements and processed foods, contained a myriad of fillers, synthetics and carcinogens. The worst part was that some companies producing these items misleadingly marketed them as ‘all natural,’ and ‘organic.’

Through consulting with skincare experts and U.S.-based herb farms, while receiving certifications in holistic skincare and cosmetics formulation, Katie made her dreams tangible and Potion's first products were conceived.

Since its inception, Potion’s product line has grown, yet its philosophy remains the same: the best care for one’s skin and self comes from the earth. Potion products contain thoughtful ingredients with no fillers, and all are botanically-based and free of synthetics.

Potion has - and always will be - transparent about ingredients, mindful about product cultivation, and respectful of nature and history. It is not a trendy wellness brand; Potion is a movement.