When Habit creator Aja Frierson couldn't find a nail polish brand that had everything she was looking for: a clean formula that was actually good for her nails, with gorgeous on-trend colors that flatter a variety of skin tones and sustainable packaging that looked good on her bathroom counter - she created her own. Habit is vegan, cruelty-free (PETA certified) and non-toxic - it’s also the only polish made with bamboo and recycled plastic components and boxes made from FSC-certified paperboard. In short, Habit is high-performance polish that's as clean as it gets.

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